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Alex Daw commissioned by Ralph Lauren for Art Stars Project

27-Apr-2010

In January 2010 Ralph Lauren commissioned over 40 of Europe's most cutting edge and exciting young artists to customise 3D denim stars.

 
 A showcase of Europe’s most exciting young artistic talent

Ralph Lauren Polo Jeans Co. is proud to present ART STARS, a showcase of work from 50 of Europe’s most recognized up and coming contemporary artists. Inspired by the iconic American Star Spangled Banner and synonymous with the Polo Jeans Co. brand, the artists will create 3D pieces on stars made from the finest American denim. These will be displayed in select Polo Jeans Co. stores in key cities across Europe before coming together in a public exhibition in London in late 2010.   Representing Polo Jeans Co.’s core branding values, each young artist will be challenged to customize a canvas into a three dimensional star using an assortment of unique materials in combination with their practice to create their designs, including a variation of denim, replicas of the American flag, dyes, collage, bleach and embroidery. Beyond the shapes and sizes of the ART STARS, artists are only limited by their own imaginations in transforming the star and denim into a work of art that symbolizes their vision inspired by Polo.  
Hang-Up artist Alex Daw was selected for this prestigious opportunity and below are exclusive pictures of Alex working in his studio on Vyner St in London's East end.

We cannot reveal the list of the other artists yet but its an amazing line up that included Matt Small, Herakut, Kate Moross and Anton Unai. More details to follow....